Plain Text Email Template
Kova · SaaS · Free HTML email template
About this template
FreeThis is a free plain text email template for saas email — the "Kova" design from the MailViewr template library, built in the Email Builder.
It opens with the headline "A quick thought", and is made of 6 editable sections, driving readers to a single "See the full breakdown →" button.
Features
- Gradient hero section
- Clear call-to-action button ("See the full breakdown →")
- 2-column layout built with tables, so it holds side by side in Outlook
- 1 image slot, swappable from your asset library
- Mobile-friendly layout that does not depend on media queries
Possible use cases
- Product launch and feature announcements
- User onboarding sequences
- Usage reports and account digests
- Re-engagement campaigns
What this email says
A quick thought
We came across your product while researching tools in your space — and were genuinely impressed by the simplicity of your onboarding.
I've been looking at products in your category, and yours stood out for how clean and direct the experience feels. One pattern I spotted — small, but potentially high-impact — that might be worth a look.
Asking for payment details before users reach their first success moment quietly kills trial activation. Delay it by one step and you'll see the difference in days, not weeks.
Growth Lead, Kova
Sent by Kova · Not interested? Unsubscribe
Call to action: “See the full breakdown →”
Placeholder copy — every line is editable in the Email Builder.
Frequently asked questions
Is the Kova — A quick thought email template free?
Yes. Kova — A quick thought is free to open and customize in the MailViewr Email Builder. Downloading the HTML from this page needs a Plus or Pro plan.
What's included in this plain text email template?
It opens on "A quick thought" and contains 6 editable sections, 1 image slot, a "See the full breakdown →" call-to-action button. Every one of them is editable without touching code.
When should I send a plain text email?
Product launch and feature announcements, User onboarding sequences, Usage reports and account digests — this template is built for saas email, so it suits those sends without restructuring the layout.
Can I use this saas template with Mailchimp, Klaviyo or Brevo?
Yes. The template exports as standard, self-contained HTML that you can paste or upload into any email service provider that accepts custom HTML.
Will it display correctly in Outlook and Gmail?
The layout is built with tables and inline styles and does not rely on media queries, which Outlook ignores and some Gmail apps strip. You can verify it yourself with MailViewr's email preview before sending.
Do I need to know HTML to edit it?
No. Open it in the Email Builder and edit text, images, colors and buttons visually. The HTML is generated for you.